The Story Behind Hers On Purpose

I've always noticed the little things.

The unexpected color of a flower. A hummingbird outside the window. Beautiful old buildings discovered while traveling. A phrase that makes me laugh.

I'm Crystal, an artist and designer, and Hers On Purpose grew from my way of seeing the world.

After years spent creating, painting, designing, photographing and gathering inspiration from the places I've lived and traveled, I wanted to make things that carried some of that beauty into everyday life.

Beauty belongs in ordinary days.

Here you'll find original artwork and thoughtfully designed pieces to wear, live with, and give-sometimes beautiful, sometimes meaningful, sometimes a little unexpected, but always created with the hope that they add something good to an ordinary day.

Because I don't think a beautiful life is made only from the big moments.

It's also the morning light coming through the window. The song you forgot you loved. Flowers growing somewhere they weren't supposed to. Something you wear that feels completely like you.

Those are the glimmers.

And I've learned that when we start looking for them, we tend to find more of them.

For women who notice the little things, too.

Hers On Purpose is about surrounding yourself with things that feel joyful, meaningful, beautiful - and tells your story.

Because an ordinary life can still be an artful one.

Gather the glimmers. Notice the favor. Live on purpose.