Our Story: The Heart Behind Hers On Purpose

At the heart of Hers On Purpose is a deep love for creativity, nature’s beauty, and the bold expression of individuality. Founded by Crystal Du Mitcham Poteat, an artist, interior designer, and fine arts photographer, this brand was born from years of artistic exploration, world travel, and a passion for living authentically.

Growing up with two incredibly creative parents—one with a deep connection to woodworking and natural elements, and the other with an elegant flair for entertaining and design—Crystal was raised in a world where imagination was encouraged, and beauty was found in both the simplest and most luxurious moments. It was through these experiences that the concept of Natural Brilliance was born, a unique style that blends the free-spirited essence of bohemian living with the refined elegance of glamour.

Hers On Purpose began as more than just a business—it’s a celebration of the artful life. After years of immersing herself in the arts, traveling the world, and drawing inspiration from diverse cultures, Crystal realized that what she loved most was empowering other women to embrace their own unique style and creativity. Whether it’s through a stunning piece of clothing, a beautiful artwork, or home décor that adds a touch of elegance to everyday life, Crystal’s goal is simple: to inspire women to express themselves authentically.

The journey hasn’t been without its challenges. Like many women, Crystal has worn many hats—wife, mother, family CEO, artist, entrepreneur—while balancing the desire to create with the practical demands of life. But through it all, her vision for Hers On Purpose has remained clear: to offer high-quality, original creations that resonate with women who believe in living life artfully, confidently, and on purpose.

Every collection at Hers On Purpose embodies this vision. In every original piece that Crystal creates, you will see a blend of a natural relaxed, free-spirited Boho style intertwined with glamourous brilliance, which is a reflection of Crystal’s journey—designed to inspire, empower, and bring joy. Whether you’re shopping for a chic T-shirt, a statement piece for your home, or something from the exclusive Pickle Collection, you’ll find that each item carries with it a sense of purpose and authenticity.

We believe that every woman deserves to feel bold, beautiful, and true to herself. That’s why each of our designs is meticulously crafted not only to be aesthetically stunning but to help you express your inner beauty with confidence. Our commitment to sustainability means we embrace on-demand production, reducing waste and making sure our products align with a mindful, eco-conscious lifestyle.

At Hers On Purpose, we aren’t just about selling products—we’re about building a community of women who value individuality, embrace the beauty around them, and live each day with passion and intention. We invite you to join us on this journey. Let our creations inspire you to live boldly, beautifully, and artfully, every single day.

Crystal Mitcham Poteat,

Founder & Artist

 

Find the Extraordinary in Everyday💖