Our Story

Welcome to On Purpose, or more specifically,

Hers On Purpose!

We are dedicated to delighting and empowering 🎨creative women who purposefully seek joy, beauty, authenticity, and fulfillment through mindful artful living and self-expression.

As an artfully conscious living-oriented brand, our heart lies in creating original, vibrant, beautiful, catchy, and playful designs that draw inspiration from the enchanting beauty of nature, flora🌸, and the arts. Our designs are infused with the brilliance of vibrant and colorful charm mixed with humorous wit or thoughtful encouraging daily reminders. Every piece purposefully embodies the very soul and passion of our customers, reflecting the essence of their individuality.

Our mission is to uplift your spirit and inspire🌟 you to embrace your journey for optimal well-being. With intention and love, we specialize in offering unique artisan and statement designs that celebrate your individuality. Every piece is meticulously printed in the United States on high-quality apparel and accessories, reflecting our dedication to curating distinctive styles that resonate with your artistic soul.

Immerse yourself in a world where fashion meets art, where self-expression knows no bounds. Explore our carefully curated collection and experience the transformative🦋 power of embracing your artful and unique style. From whimsical illustrations to captivating photographic art, our creations are thoughtfully crafted to ignite your creativity and elevate your aesthetic lifestyle.

Hers On Purpose is not just a brand; it's a movement of artistic souls who choose to infuse life with joy,🎉 creativity, beauty, authenticity, and purpose.

Welcome to Hers On Purpose, where artful living and vibrant passion await to accompany you on your creative journey.

With creativity at heart, we're thrilled to embark on this journey with you,


Crystal Mitcham Poteat,💖

Founder & Artist